St. John drops Angelina Jolie

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The upscale knitwear company is not renewing the pregnant actress’ spokesmodel contract, saying it’s “time to do something new and different.” The brand’s chief executive officer Glenn McMahon tells Women’s Wear Daily,

“It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different. [The campaign] ties in nicely to our whole rebranding initiative.”

Last September, the company rep denied Angelina Jolie had been fired — saying she’d appear in the Spring 2008 campaign (which she did). The Kung Fu Panda signed on as the face of St. John in September 2005. Four unknown models will apparently replace Angie and debut in the New York City-themed ads this fall, starting in August’s Vanity Fair.

2 comments:

  1. PlattBottovads, 3. August 2008, 18:02

    It’s amazing

     
  2. Farah(biggest fan of angelina J.), 7. August 2008, 0:12

    i love her ….!
    im biggest fan of her and im impressed by her personalities and deeds and shes doin so well my prayers and wishes are for her and i LOVE her so much

     

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